CablePal is a secure, web-based order processing tool originally developed by Plugit.com for Cox Media of Florida’s Gulf Coast. It was designed to assist Cox Media’s account executives and account managers in streamlining the flow of advertising sales orders into Cox’s existing traffic and billing system, and is accessible via individual usernames and passwords from any computer with Internet access.

The product was initially developed from the following situation:

In September 2001, Doris Young, Vice President and General Manager of Cox Media Gulf Coast began working with Cox Media employees and the affiliated local Cox Communications webmaster to make an electronic media order form compatible with their current media order system. No viable options were suggested from the initial development team.

Young then approached Plugit.com with her vision and asked for solutions to revise their current Excel order form, making it more compatible with their order system (Novar) and more user-friendly for their Account Executives.

Following initial development and testing, and then revisions and additions as the client saw greater uses for the product. Renamed EmediaPal™, the system revolutionized Cox Media Gulf Coast's media order process. Immediate results included money and manpower savings, as well as reduced paperwork. Keying errors have also been reduced, approval time drastically cut, and lost orders made a thing of the past with the new web-based system which stores all data in one place.

EmediaPal™ also provided the account executives with the added convenience of inputting orders on their own timetables, from any computer with Internet access, and created a shorter turnaround time from entering orders to getting them on-air.

In 2003, the product was nominated for the Cable Advertising Awards in the category of Sales Achievement in Advertising Technology. Additional rollouts of the product have been completed or are underway in 14 other Cox Communications markets nationwide including Arizona, California, Kansas, New England and Northern Virginia.